They're each unique. And for the first time ever, your customers are beginning to understand the power they have. So will your customers become advocates? Will they become believers? To win them over, you have to matter. So talk to them like you know them. Be meaningful. Be relevant.
Marketing Relevance Is Our Mission.
We're Hill Mullikin, and we want to transform you from a brand that markets to a brand that matters. We don't create relevance out of thin air. We uncover it. In you.
Then we start a conversation with your audience any number of ways with a killer advertising campaign, an optimized Web site, relationship marketing that spreads like wildfire or social media that reaches your audience in ways that are unimaginable in the mainstream. No matter how the conversation begins, it doesn't end until your audience believes in who you are and why you are relevant today.
Apr 23 2009
Our latest social media campaign for Furman University
Furman University and Hill Mullikin kicked off an alumni awareness effort today called DoNotCallMeAtDinner.com that leverages email marketing and social media Web sites. The campaign was designed to create alumni awareness and increase participation with Furman University while raising funds through online donations. Like most universities, Furman has a Spring Call-a-Thon that yields results but is perceived as an annoyance to many donors. This year the approach is to attack that philosophy head-on and promise not to call alumni at dinner if they make an online gift by May 15, 2009. A parody of the famous Apple/PC television spots is used to help drive home this point.
Mar 12 2009
I Don't Like Being Sold To Either, Einstein.
Looks like people don't like being "sold to" with boastful advertising. I know because the content writers, bloggers and self-proclaimed social media gurus have told me this over and over. And over again.
Feb 13 2009
Has the market forever changed Real Estate marketing?
The only guarantee we have about marketing in today's real estate climate is change. The market has changed. The buyer has changed. Will it ever change back and if so will we market the same way?
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