09 Amenity Communities Marketing Summit Welcomes Guest Speaker Jami Mullikin on Social Media for Real Estate.

HILTON HEAD, SC 10.04.09 – Hill Mullikin Principal Jami Mullikin spoke at the 8th Annual Amenity Communities Marketing Summit in Hilton Head, South Carolina. The three-day event was organized to help real estate professionals maximize marketing opportunities to generate sales in the tough resort real estate market. Mullikin was on-hand to speak about the role social media plays with in real estate marketing today.

Mullikin’s presentation “Are Your Socially Awkward?” was aimed at helping amenity-based real estate developers understand the fundamental applications of social media sites like Facebook, Twitter, YouTube and how these platforms combined with search engine optimization can generate leads even in the tough market.

Principal Jami Mullikin says, “Marketing resort real estate is about more than advertising, which hasn’t been working for the past few years. It’s about establishing a loyal group of advocates who guide online conversations and getting great third party testimonials happening organically. We came to this year’s Amenity Communities Marketing Summit to inform people on why they should be considering social media and why they shouldn’t be afraid to get started.”

The Amenity Communities Marketing Summit was sponsored by the Marketing and Sales Institute (MSI) and the Hilton Head Group. A variety of workshops and presentations were offered to help developers succeed in what is expected to be another challenging market in 2010.

About Marketing and Sales Institute:
Since 1987, Marketing and Sales Institute (MSI) has provided invaluable guidance and resources to developers, managers and sales executives of planned, luxury communities around oceans, lakes, rivers, mountains and golf courses. The company’s annual Amenity Communities Marketing Summit is aimed at providing innovative marketing approaches to help maximize sales in planned communities. For more information, please visit www.msicorp.us/index.html.