Archive for January, 2009
Ryan Adam’s is indefinitely calling singing and songwriting quits after his tour ends in March. I got my tix for March 12 in Columbia, SC today because it may be my last chance. I have been a fan of his for almost 15 years since the Black Mountain Music Festival days and was excited when he was getting some recognition but he is having hearing and vertigo issues and said that he is tired of not being appreciated. His writing is brilliant and his performance is just raw passion. If you haven’t heard it pick up Whiskeytown’s Stranger Almanac and wear it out.
Ryan you are a legend in the making and will be missed. Don’t stay gone too long!
Here is the whole story from his blog:
http://www.jambase.com/Articles/16319/Ryan-Adams-Quitting-Music
We have a client that has had great success in 2008 selling resort real estate in Boone, NC. Usually people are suspect of the numbers and think that Echota must be doing something like huge discounts or some secret incentive program. The reality is that their secret is staying positive, having a good product for the right market and continuing to spend marketing dollars. And when I asked Mark Harrill, the developer of Echota, how he became the most successful community in North Carolina in 2008 he told me “2008 success started in 2001 by listening to what the market wanted.” You see Mark never Read the rest of this entry »
Kirby takes home the crown.
So recently we found out that a few ladies around the office had held a vote and decided that Kirby took home the Crown as far as best looking guy in our Westend office building. As much as I was crushed, I decided I have to turn this into a positive for the rest of us not-so-blessed, almost-mid-life-crisis, tire-carrying wannabees.
So my analogy here is as much as great work is often judged on looks alone, lets remember that often there is great beauty on the inside as well. That inner beauty is called brilliant strategy and when executed right is like a Super Model with a few Ph. D’s.
So I ask, is your brand beautiful on the inside?
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our audience by revealing some universal truth–an aspect of the product or brand that truly resonates with the audience in a compelling way. Now I think I’ve figured out why real estate advertising often leaves me unsatisfied.
I can’t tell the truth. Read the rest of this entry »
Is it your hair, or lack thereof? Your generosity? Your undeniable love of Kung Fu? Certain traits make you distinctly you, and the same principle applies to your brand. So how do you differentiate yourself in a world inundated with messaging?
According to Steve Cone’s Read the rest of this entry »
Do you want to wow your customers with an impressive Web site? First you must get them to it. Despite lightning-fast Web developments, one thing hasn’t changed: if your company isn’t appearing at the top of the search engine rankings, your competition is.
There are a number of free marketing tools to increase your likelihood of search engine success, including starting a company blog, creating an online buzz through viral videos, social networking and Search Engine Marketing (SEM).
One easy way to get started Read the rest of this entry »