Posts Tagged ‘copywriting’
It is inevitable that I end up explaining the evolution of the web several times a week. Whether with clients, prospects, peers, family or friends, the web and social media have hit a point of intersection where advertisers and consumers are now in the same dialog. Even Googling and facebooking are terms my seven year old uses regularly.
In times past, the “mother-in-law test” as I called it (no offense, Grandma C.), was a litmus test to determine how simple an idea was. I would just ask, “Would your mother-in-law get that idea?” If the answer was “No.”, then the concept was either bad or overcomplicated. Well, here is my “mother-in-law test” for the state of marketing on the web today, so tell me if I have passed my own test. Read the rest of this entry »
Looks like people don’t like being “sold to” with boastful advertising. I know because the content writers, bloggers and self-proclaimed social media gurus have told me this over and over. And over again.
Really? Thanks for clearing that up. Read the rest of this entry »
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our audience by revealing some universal truth–an aspect of the product or brand that truly resonates with the audience in a compelling way. Now I think I’ve figured out why real estate advertising often leaves me unsatisfied.
I can’t tell the truth. Read the rest of this entry »
Do you want to wow your customers with an impressive Web site? First you must get them to it. Despite lightning-fast Web developments, one thing hasn’t changed: if your company isn’t appearing at the top of the search engine rankings, your competition is.
There are a number of free marketing tools to increase your likelihood of search engine success, including starting a company blog, creating an online buzz through viral videos, social networking and Search Engine Marketing (SEM).
One easy way to get started Read the rest of this entry »