Posts Tagged ‘facebook’
It is inevitable that I end up explaining the evolution of the web several times a week. Whether with clients, prospects, peers, family or friends, the web and social media have hit a point of intersection where advertisers and consumers are now in the same dialog. Even Googling and facebooking are terms my seven year old uses regularly.
In times past, the “mother-in-law test” as I called it (no offense, Grandma C.), was a litmus test to determine how simple an idea was. I would just ask, “Would your mother-in-law get that idea?” If the answer was “No.”, then the concept was either bad or overcomplicated. Well, here is my “mother-in-law test” for the state of marketing on the web today, so tell me if I have passed my own test. Read the rest of this entry »
It is hard to have a personal or professional conversation these days without facebook or twitter coming up. In an effort to keep my message short and sweet, or twitter-style, I thought this would be an easy way to share how these sites have become part of my daily grind and why. Please share you comments and I will continue to add to my initial list over time.
Ok, so where do I start with this stuff?
Facebook.com – Connect with 37 years of friends and family, remember how many things we all have in common and hope they remember me as a marketer.
LinkedIn.com – Connect with professional peers, share networks and share ideas. Stay current with industry news, trends and other’s unique perspectives.
Twitter.com – Connect, listen, share, and converse in real time with the great minds of people that I have no other way of reaching.
Delicious.com – Bookmark content I like. See how many others like it. See what else they like. No folders, tags keep it all simple to find when I need it.
Flickr.com – Photos are just cool to look at. But as you use these SM tools, it is a great place to post your images so you can feed them to other sites.
My Blog – Keeps me sharp and keeps me thinking. Makes me form solid opinions and I always try to provide value to the readers. I do not do it enough.
Other’s Blogs – I am a skimmer. I skim for stories, perspectives, research and inspiration. From house wives to CEO’s, everyone has great stories to share.
Everyone’s impressed by social media and its impact on society. Advertisers and marketers have taken notice of the phenomenon, and are hurriedly devising ways to take advantage of this low-cost method of reaching highly targeted audiences. So can social media impact non-profits in a positive way? If results of a recent effort from Hill Mullikin and Safe Harbor are any indication, the answer is a resounding yes.
Safe Harbor, Inc. is a private, non-profit agency that provides safe shelter, a 24-hour crisis line and emergency services for victims of domestic violence in upstate South Carolina. They originally approached Cara Sanders Robb, Senior Art Director at Hill Mullikin, in the hopes of updating their identity and getting some design help with their collateral and website.
They received that help, and much more. Read the rest of this entry »