When we creatives talk about our work, we tend to throw the word “passion” about freely. This past week, I got a lesson in what passion truly means.
My firm had the opportunity to create a fund-raising campaign for Safe Harbor, a safe haven for victims of domestic violence in upstate South Carolina. I was charged with helping oversee the production of a video that would include interviewing over 40 “real” people who had volunteered to appear.
Our production schedule was challenging to say the least. Participants were scheduled 15 minutes apart. Few had any real briefing as to why they were here, and fewer still had any sort of on-camera experience. To complicate matters, we were working without a script. Truth be told, Read the rest of this entry »
