Posts Tagged ‘hill mullikin’

When it comes to presentations and/or teaching, what is your favorite type or method? I’ve set through many a conference, client presentation, seminar, training session and other teaching experiences. Over the years, I’ve been the presenter/teacher lots of times; and one thing I have come to learn is that my least favorite of these experiences is sitting in room filled with people and listening to a monologue about the topic at hand.

So now, I often dread client presentations. Not because I don’t like being a presenter and feel that I am not good at it; on the contrary, I am quite comfortable standing in front of a crowd. What I dread about client presentations is that moment after you’ve presented everything and you’re awaiting their response. Did you nail it? Will the client be able to think as the customer, not as themselves? Do they agree that you know exactly how to take their product to the masses? Read the rest of this entry »

“Let us prove to the world,” wrote William Bernbach in his 1949 manifesto for the “creative revolution,” “that good taste, good art, good writing can be good selling.”

This is from an article on AdAge.com about the best ad campaigns of the century that I stumbled on when trying to find a little needed inspiration.

adage.com/century/campaigns.html

I think this is a timely reminder of where we came from. Before the days of google and SEO, or even Apple and Photoshop, we were a people of great ideas. An industry driven by a purpose. And that purpose was to sell. I can’t remember who said it but “No one makes a dime until someone sells something” has always rang true to me. Driven to work all day and stay up all night, kick and scream and fight over the good and bad, we have always been driven by the power of a simple idea. And most of the time, the simplest of ideas are the hardest to find.

These great ideas were not created without effort, or without Read the rest of this entry »