Posts Tagged ‘Real Estate’

Good thing inbound marketing and social media have no selling season.

As the holiday season approaches, the prime selling season for real estate and many other industries is winding down. Now that your Fall marketing push is coming to a close, it seems natural to take it easy in December and January with your traditional outbound marketing efforts. But what about your inbound marketing efforts?  Fewer prospects may be showing up at your sales office during the winter months, but it doesn’t mean they are not doing their homework online. If a prospect visits your Website, you’d better look alive if you want to be on their short list for consideration.

Here are some things you can do to “Winterize” your website and maximize your opportunities online to be in good shape when the selling season rolls back around next Spring. Read the rest of this entry »

In the late 90’s and early 2000’s, I remember the days of cold calling companies to offer Web site design.  The question was “do you have a Web site?” Many small businesses did not. Even if they did, many had no clue how to get to their site. If they could actually give me their Web address, I would often find their “site” was a directory listing page they shared with all their local competitors. True story. The call often ended with them telling me they didn’t need a Web site. And maybe they didn’t. Then, anyway.

These days, everybody knows they need a Web site and most companies have one. But they don’t always know how to get the most out of it. In other words they may have a Web site, but it may not work very well. Read the rest of this entry »

The only guarantee we have about marketing in today’s resort real estate climate is change. The market has changed. The buyer has changed. Will it ever change back and if so will we market the same way?  I am not sure and do not intend to make any grand projections other than the pendulum swings in both directions and God is not making any more dirt. So my assumption is like most cycles, these tough times will change. And marketing has and will continue to change with it. Read the rest of this entry »

We have a client that has had great success in 2008 selling resort real estate in Boone, NC.  Usually people are suspect of the numbers and think that Echota must be doing something like huge discounts or some secret incentive program.  The reality is that their secret is staying positive, having a good product for the right market and continuing to spend marketing dollars.  And when I asked Mark Harrill, the developer of Echota, how he became the most successful community in North Carolina in 2008 he told me “2008 success started in 2001 by listening to what the market wanted.”  You see Mark never Read the rest of this entry »